Hilary Wardhaugh
www.hwp.com.au
Hilary gave a very knowledgeable and relevant presentation. She strives to get the image right in the camera and no relies on Photoshop to create a beautiful image. When checking out her website I found her photographs to tell a story and very natural images relying on natural light. Her presentation was extremely useful as one day I would be interested at shooting weddings. Below is some notes from her presentation.
- AIPP Member – President and Master
- Was a radiographer
- HWP Registered in 2000
Starting off
- Yellow pages ad ($2000)
- Got a 1300 number
- Got a brand
- Corporate ID
- Wanted to be a top end photographer and replace Heide Smith
- Used all AIPP awards to promote
- Got editorial work published
Marketing
- Joined chamber of women in business
- Networking eg. Wedding fairs
- Exhibition
Get a good book keeper
Know what to charge:
What are some expenses incurred in your business?
- Equipment purchases
- Maintenance
- Car
- Insurance
- Staff – subbies/books
- Rent office
- Admin
- Accounting
- Electricity/Amenities
- Samples/portfolios
- Printing/wages/profit
- Works school hours (has kids)
Tmcoau.com Business Card Printing
- Clever Marketing: ‘If you book me within 9 days I’ll knock of a few hundred”
- When couple come back from honeymoon must have prints, disc, album, proofs
- Have to educate your client on what makes your photographs better than an amateur photographers
- Booking $500 deposit, signed contract, 1 month before wedding full payment is required
- Started Mum’s with cameras: value your creativity
Wedding Books made by Momento Pro - Carbon Neutral $350
Set time aside to do different tasks
- Blog/facebook/twitter/forums
- Marketing
- Need time to do post production
- Reprint orders
- Time to design books/albums
No comments:
Post a Comment