Monday, January 17, 2011

Lesson 2 - Lindi Holly - Starting a Business

Lesson 2 - Lindi Holly - Starting a Business

Lindi first talked about a photographer Sue Bryce. I found her style really unique and was glad that Lindi shared her work.


Sue Bryce - New Zealand Portrait Photographer moved to Australia.
Fusion - Moving and Still Images combined



Photo by Sue Bryce : http://suebryce.com/

Lindi Holly Photography



http://www.lindiholly.com.au/

- 13 Years
- Used her own name
- Specialises in portraiture
- Seldex : Album making company
- Printing : Pixel Perfect in Sydney

What you need to start a business

- ABN – www.ato.gov.au
- Do you register for GST
- Name registration – www.ors.act.gov.au
- Business Bank Account
- Contact Information - #, Email, address
- Partner – Exit Stratergy
- Domain name, web hosting
- Website, blog, facebook, twitter
- Branding  Your style, your uniqueness, logo, business cards, brochures
- Portfolio presentation (Printed and digital)
- CD, book, album, portfoilio case
- What images do you show and how many

- Insurance : equipment and public liability
- Do you need office/studio
- What equipment
- Products, albums, frames, prints and supplies

Marketing and advertising

- Uniqueness
- Word of mouth
- Pro organisations: AIPP, ACMP, part of industry
- Online, web directions, adwords
- Yellow pages, ads in magazines
- Collaborations/Sponsorship/Promotions

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