Ben Kopilow
Stock Photography
Ben Kopilow came and spoke with us on a second occasion. This time not to speack about his wedding photography business but of his stock photography business which is still under the same name of Fushion Photography.
http://www.fusionstockphotography.com/
Stock Photography is basically photographs that can be bought for different creative uses instead of hiring out a photographer. Ben has a website in which you can search for particular photographs and then buy them.
Ben spoke of the Pros and Cons of stock photography. The pros include;
- Not having to deal with difficult clients
- More freedom in what you choose to shoot
Cons Include
- No set income (not good for main source of business/income)
- Can have bad agents that take most of sales
- Must be updated regularly (always taking photos)
Most Photographers do not use stock photography as main sourse of income they often have other businesses/jobs but stock photography can provide a relatively easy source of extra cash inflow
Licencing Models
- Small cost downloads can be good if selling photos in a large volume
- Royalty free is usually based on the resolution the client wants approx $50-500
-Rights are managed on usage often higher returns but less sales.
Flowers, landscapes, pets and kids don't sell
So What Does?
- Unique
- Not cliche
- Photographers specialty
- Concept
- Portrays a Message
- Corporate
- Business
- Lifestyle
- Family
Use of Keywords
- Use words that are general as to return high searches
- Must provide optimum searchability for image
- General/Broad
No comments:
Post a Comment