Lesson 3 - Gavin Blue

Lesson 3

Gavin Blue




http://www.gavinblue.com/index.php?splashShowed=1

Gavin Blue spoke with us on two occasions. He seems to be very experienced and with a wealth of information which he spoke very passionate about. I enjoyed in particular the demonstration he gave in which he had very speedlights set up around the room and demonstrated the difference between using one then adding another and another until there was about 5 speedlights! I found this to helped to gain a better technical understanding visually. I also was very impressed with the control in which he uses flash in his photographs to create dramatic portraits.

4.8.2010

Different Approaches to Estimating

- Itemized time based w/ base usage rate
- Per shot
- Single Price
- Low quote to get client then added extras

- When to say no – pay doesn’t cover costs
- Don’t be vague about what is included
- Don’t give verbal Quotes

Can I charge for my equipment?
Turn over camera gear every few years

Cost
- Photography
- Digital Capture/Equipment
- Post Production - $150 per hour

Photography BUR – Base Usage Rate
Separate extra fees eg. hair and makeup are separate from photography fees

Assistants - $250/$180 (Graduates)

Give to Clients

- Estimates
- Terms of trade:
- License for usage
- Exclusivity
- Cancelation
- Payment
- Variation of terms
- Rejection
- Ownership

Big part of photography fee is skill
Student price: 1/3 normal fee ($400-$500)
Test shots can be given with estimate

Example
Quotation:

- Usage
- Media
- Months
- Region
- Service
- Terms
- Invoice

Summary

- Know what it costs to run your business
- Submit estimate in writing
- Submit terms of trade
- List probable additional usages and costs
- Get confirmation of estimate
- Create rate card and template for business to reference for all clients


ACMP: Australian Commercial Media Photographer
Better Business Bible – www.acmp.com.au
Pay Upfront? - 50% in advance

- Unlimited exclusive usage
- Not copyright

Tip: If you want to assist for a photographer call them on Monday/Tuesday – Start of week.

ACMPTV – The Photographer Diaries


Nadia Sliwka
- Fashion Photography – Collabrative Effort
- Cinema Noir
- nadiaphotography.com
-


David Dare Parker
- Documentary
- Gives people a voice
- ‘First responsibility is to the people I’m photographing’
- www.daviddareparker.com

5.8.2010
Shooting w/ Speedlights

- He uses – Nikon Flash SB900
- Positives – Fast, Light, In-obtrusive, high speed sync, can use in small space, cheaper, no leads.
- Negatives – Line of sight needed to trigger
- ACOCP – Australian Community of Child Photography
- Slow shutter 1/15th of a second with flash – where ever the flash hits is in focus everywhere else is blurred (no tripod)